Explain what is SWOT

McDonald's possesses good market share. It has the largest fast food market shares in the world with outlets from over 100 different countries. Heavily Invested In advertising, McDonald's spends almost $2 billion In advertisements yearly. Customers are aware of McDonald's latest promotion and products from TV commercial, leaflets and signboards. In addition, McDonald's has a superior reputation. Its brand recognition is valued at $40 billion.Every age group has heard of and knows about McDonald's. Furthermore, it is highly owned by independent franchise. More than 80% of McDonald's' restaurants are operated by franchise, allowing the restaurants to improve their service systems. Lastly, McDonald's targets at children by serving a vast variety of kids' meals which are complimented with different popular toys. Many restaurants also have a segmented play area for children. 2. 2 Weakness Howard Crawford (May 201 3) has also shared the following weaknesses of McDonald's restaurants.Unheal thy food menu Is a weakness as McDonald's main menu is burgers, fries and coke. McDonald's Is said to disrupt the eating habit of people especially the youngsters. Another weakness of McDonald's its negative publicity as it has always received negative remarks for its workers' bad service, creating environmental problems such as using environmentally unfriendly materials for its packaging and infringing animal rights. For example, using chickens from chicken farms whose reputation on treating their animals is questionable.Low differentiation is yet another weakness. Other brands of fast food restaurants such as Burger King and Wend's serve about the same type of menu as McDonald's. 2. 3 Opportunity Howard Crawford (May 201 3) commented that McDonald's has tried to expand Its customers base by entering Into new and popular products. MacAfee offers premium coffees, smoothies and cakes to attract more customers and to retain its existing New, healthier food items have been incorporated into McDonald's menu in a bid to attract more consumers.Corn cups, apple dippers and apple Juice have been introduced as a healthier alternative to the unhealthy fries and soft drinks. In the future, McDonald's can consider serving baked potatoes, cherry tomatoes or even whole meal biscuit for the healthy-conscious consumers. McDonald's can consider expansion into foreign markets. Although McDonald's is the world largest fast food restaurant, some countries like Vietnam, Jamaica and Yemen still do not have McDonald's in their countries. It can also consider expanding the area of its home meal delivery service.Most area n Singapore has McDonald's delivery service but countries like UK still does not have a delivery service. 2. 4 Threats Increasing societal focuses on healthy eating may be a threat to McDonald's (Howard Crawford, May 2013) as more people increasing more health conscious of eating healthy food which could in turn, reduce the demand for fast food. Competitor pressure i n developed countries is another threat. There are already many fast food restaurants like Burger King & Wendy in developed countries. It is very difficult for McDonald to achieve large financial growth in this overcrowded market.

Summary of Becoming Human’s Interactive Documentary

This is a documentary by Donald C. Johanson, a paleoanthropologist. It discusses about the evidences that prove where humans did originate. The story starts in Africa where our ancestors are believed to have first stood up and eventually continued to evolve and spread out across the globe.Insights of our ancestors In Johanson’s trip to Hadar Ethiopia in 1973, he made a discovery that firmly placed this geographical location as one of the most significant hominoid fossil sites in the world.He discovered bones of a hominid, which they called Lucy. Johanson called her Lucy because when her fossils were being examined, the song â€Å"Lucy† of the Beatles was playing on the background. He suspected it to be a female because of the skeleton’s petite stature. This discovery opened a major opportunity for the study of human origin. Kaye Reed, a paleoecologist, said that Hadar Ethiopia was a place full of trees three million years ago so it was a good place for animals to live in, more importantly there was enough food for hominids to eat.In line with this, the long arms of Lucy helped her to climb trees and get away from these predators and survive. There were also fossils in Saddaman, which were probably Lucy’s species, whose foot prints proved them to be hominids for they are bipedal. The brain size and body size of the fossils also prove that they are hominids. The Homo neanderthalensis are closely related to Homo sapiens, the genus for modern humans.One paleoanthropologist thinks that Homo sapiens succeeded to survive and Neanderthals went on being extinct without contributing to the modern human gene but another one thinks that modern humans have Neanderthal genes. The culture of man’s ancestors can be seen in Australia where human expression is visible through writings. It was also conducive for aboriginal artists to paint on. Reference: Institute of Human Origin (2008). Becoming Human. Retrieved May 16, 2010, from http://www. b ecominghuman. org/node/interactive-docume

Differentiated Instruction Research Paper Example | Topics and Well Written Essays - 1250 words

Differentiated Instruction - Research Paper Example With the coming into implementation of the plan instruction and, assessment and curriculum for education in the school district has been aligned to this. I am currently serving as a teacher at Hillcrest Elementary School a position I have held for the last seven years. The school has a population of about seven hundred students, in preparatory school through to the seventh grade. Each level has three classes which have a team led by a team leader (Cusumano &Mueller, 2007). Instructional support is offered by a psychologist employed by the school on full time basis, a rereading consultant for the reading program, special education program which is staffed with gifted and talented teacher. In 2010 the school district put into action a balanced literacy program intended to align every school standards with those of the state (Cifuentes, &Ozel, 2006). While this program has been successfully implemented in terms of curriculum and instructional support, Hillcrest Elementary School still h as the lowest rate of literacy especially in reading with approximately 35% of the learners scoring minimal and basic scores in the sixth grade WKCE. Description of Objectives To improve proficiency in the implementation of a balanced literacy program in my classroom placing significant emphasis on instructed reading so as to enhance learner achievement aligned to school benchmarks, while at the same time enhancing enjoyment and interest in reading (Lawrence-Brown, 2004). Rationale for the Objectives and the Connection to Self Reflection, Educational Situation, and Standards The school district has been engaged in the implementation of a balanced literacy framework that covers the seven schools in the district. Greater emphasis has been placed upon the training and implementation of writers’ workshop, guided reading and supplementary literacy initiatives incorporated into all K-5 classrooms (Levy, 2008). Hillcrest Elementary School has set benchmarks of the improvement of wri ting and reading which is based upon school performance data. In my reflection I determined that there was a need to take into account best practices in reading instruction. I recognized a need to acquire more skills in the employment of guided strategies for reading which took into account and focused upon specific needs of individual students (Zmuda, Kuklis, & Kline, 2004). In the past my teaching was primarily targeted at the class as a whole which resulted in a feeling that there was a discrepancy since the high performers felt underworked while the low achievers felt overburdened. An analysis of student performance has portrayed that the low achievers show little improvement while the high achievers many a time complain of a lack of interest in learning as a result of the content not being challenging enough (Gibson, & Hasbrouck, 2008). Plan for Documenting and Assessing Achievement of Objectives I will employ instructed reading in a gradual manner in order to evaluate the prog ression of student achievement towards proficiency that is aligned to certain grades. Achievement will also be evaluated according to DRA benchmark evaluations administered at the beginning and end of the year. In order to evaluate enjoyment of reading and enhancement of interest, I will

Case 3 Exposing workers to Plutonium-Case Study

3 Exposing workers to Plutonium- - Case Study Example Under their circumstances, they are not justified in denying some races employment opportunities based on their color (Connolly, 2009). They should equally employ their workers from all races based on their qualifications for them to be termed as just (Pojman, 2010). No, the Kaiser Aluminum does not have a justified policy. Kaiser insists on giving preferential treatment to their employees who are of black origin by providing them with more employment opportunities until the time their total equals their percentage in the area’s workforce. This is not good because it will tend to limit the chances of other races who may have a more capable and willing workforce that requires employment. Their selection processes were also biased since they did not consider the qualifications of most employees as witnessed in the recruitment of two blacks who had inferior qualifications when compared to some white applicants who had been turned away (Connolly, 2009). Their policy should be revised to state that, â€Å"Kaiser Aluminum will employ people from all races on the basis of their qualifications and their numbers in the areas population†. Kaiser’s policy leads to the reverse discrimination that Weber encounters during their recruitment processes. Weber is denied selection despite the fact that he has more seniority that many of the blacks who had been selected. He files a lawsuit of racial discrimination against Kaiser though the courts rule that he is not a victim. Weber fails to be selected since the company had agreed to give preferential treatment to the black population in an effort to end the previous racial injustices that existed (Connolly, 2009). The denial of an employment opportunity to Weber is not justified since he had qualified better than some of the selected recruits but has been denied due to his color which is not his choice to. Kaiser should have considered the victims seniority before dismissing him

Literature Review on the role of IMC in building and maintaining brand Article

Literature Review on the role of IMC in building and maintaining brand equity - Article Example Globalization has increased the level of competition in the domestic as well as international markets. Though this has improved competition and the quality of products, it has made consumers think twice before investing in a product. This means that consumers have become vary of their needs and selection. Unless a company is able to bring a customer to it, they will end up being sidelined for better-known brands. Pickton and Hartley observed that it was difficult to conceptualize the influences that organizations needed to achieve integration. The many levels and dimensions of integration posed individual and collective difficulties. So complex and laborious was the practice, that to implement IMC, it required the dedicated and wholesome involvement of the whole organization, right from its chief executive to their agents and vendors. Considering the complexity of such a study, this paper attempts to elicit the role of IMC in organizations; their market orientation and brand orientat ion, for they both have an important role in the implementation of IMC. This paper will strive to delve on the finer aspects of the strategic component of IMC; taking into account the cultural and learning requirements of positioning brands, and how they can build a competitive edge through brand equity. In order to understand the concept of IMC in the real-life scenario, this paper takes a look at some of the trend-setters in the highly competitive world of fashion.

Ethos pathos and logos Essay Example | Topics and Well Written Essays - 250 words

Ethos pathos and logos - Essay Example been consuming healthy foods for a long time since my very early childhood so that the audience knows that what I am saying is not just theory but a reflection on my personal life experiences. To establish pathos in the presentation, I would try to make emotional connection with the audience by enriching my speech with gestures that reinforce my ideas, by randomly asking the audience easy questions to keep them engaged with me, including funny pictures wherever possible in the presentation not only to entertain the audience, but also to give them a break now and then, and by sharing with them some experiences of my mom’s friends who have suffered great losses in life because of consuming unhealthy foods. To establish logos in the presentation, I would organize the slides in a way that my speech reflects smoothly point after point as I make it. I shall suggest certain eatables and drinks that can be made available in the cafeteria within the school’s budget so that everybody knows that what I am proposing is practicable and thus not to be taken

Carbon Cap and Trade Research Paper Example | Topics and Well Written Essays - 750 words

Carbon Cap and Trade - Research Paper Example Watch CO2Â  Now.org, the annual trend of CO2 emission has been on the rise since 1959 when the amount of CO2 emitted to the atmosphere was 315.97 ppm. In 2014, the amount had spiraled to 398.55 ppm. As such many countries have joined in the race to reduce the rate of carbon emission into the atmosphere by enacting environmental policies aimed at cutting down the volume of CO2 released into the atmosphere through human activities and oblige to the Kyoto Protocol. Having gone through an introduction to the state of global CO2 emission, it is prudent to look at policies countries are implementing to reduce the rate of CO2 emission into the atmosphere. This paper focuses on Carbon Cap and Trade as a means of reducing the emissions of CO2 through human activities. Cap and trade refers to an environmental policy mechanism that achieves its mission by imposing mandatory cap on carbon emissions. According to this mechanism, a regulatory body, for example, the federal government, device and puts a cap on the acceptable volumes of emission of a pollutant (CO2) for specified polluters such as manufacturing companies. The overall amount of permissible emissions under the cap is apportioned into single permits. Emission permits are permits that give polluters the right to emit certain ton of CO2 into the atmosphere. Each permit gives the authority to emit a given volume of the pollutant. These permits are then distributed to polluters covered by the program. The cap specifies the maximum amount of tons of carbon that a polluter is allowed to emit. The cap limits the number of permits that can be issued to polluters, thus making the permits financially valuable items that can be bought and sold in an open market. Consequently, companies that are capab le of lowering their emissions at cheaply can sell their surplus permits to companies with high cost of reducing emissions. This approach offers companies the freedom to choose how to meet their emission targets. However, market

Change & Continuity in Contemporary Business Assignment

Change & Continuity in Contemporary Business - Assignment Example The aspect of competition has been heightened by the advent of globalisation. In the globalised world, organizations are breaching political and geographical boundaries to expand their business operations into diverse markets with growth potential. Nations are also adopting the liberalisation route to enhance FDI inflows by relaxing entry norms, abolishing licensing regimes etc. The economic growth of developing nations has enhanced the disposable income of the citizens which is perhaps the reason due to which the firms are moving beyond the traditional markets of USA and Europe. The present study would focus upon the aspect of globalisation in affecting the business strategy of organizations. The organization selected for the study is Vodafone Plc based in London, UK. The telecom industry is expected to show a growing trend in the coming years as new products and innovations are being developed. Much of this growth is in the value added services provided by the participants of the t elecom industry. Widespread usage of internet coupled with other high end technologies like mobile internet, 3G services, smart phones are enhancing the demand for the products of the telecom industry participants. Mobile based search options are increasingly becoming popular with the target market audience over traditional search options. The growth of consumer markets like China and India also offers numerous prospects to the participants of the global telecom industry (Delloite, p.1-5). The following sections would cover an empirical analysis of the strategies undertaken by the telecom giant Vodafone with regards to the market opportunities initiated by the aspect of globalisation. About the Company History was created on first January 1985 when the first cell phone call was made by Vodafone Plc. Since then the company has made great strides to emerge as the largest telecom company not only in UK but in the whole world (Vodafone, â€Å"The Story So Far†). The company is ba sed in London, UK and has operations across numerous nations all over the world. The company has a wide range of product offering that ranges from suiting the needs of the individual customers as well as large corporate clients. The organization has a highly customer centric approach with every strategy being formulated in a manner that has customer need at the centre of every approach of the organization (Vodafone-a, â€Å"Customers†). The organization also has a policy dedicated to fulfilling the social needs of the society. The future sections would contain an analysis of the internal and external environment of the organization to understand the strengths and weakness of the organization particularly in the UK market. Internal Environment Analysis SWOT SWOT is a tool that is largely used to analyse the internal environment of a firm. This tool helps an organization to identify areas of its strengths, weakness, opportunities and threats. The firm can thus use its strengths to maximise its opportunities and minimise the threats and weakness. Strengths The main strength of Vodafone lies in its strong brand image which is being valued at billions in the

Valuation of Coporations from Private Equity and Governance Research Paper

Valuation of Coporations from Private Equity and Governance - Research Paper Example It also throws light on the influence of corporate governance that such a system brings along with it into an industry. Private equity is the process of raising equity capital by gathering investments from individuals and institution that are known to have high net worth and have supreme financial strength. The investing firms are called the Private equity firms. Most of the top companies follow the private equity concept. On the other hand it is seen that good corporate governance raises the overall value of the firm. The general assumption to this concept is that, firms with good internal practice will be able to meet their goals and objectives effectively, thereby raising a company’s value. The research aims to analyze the operating performance of acquired companies and the internal rate of returns that the funds generate through private equity. In addition a brief study about human factors impacting the value of the firm will also be covered (Acharya, et. al., 2013). The research work emphasizes on the in the in depth analysis of corporate valuation based on the criteria of private equity and corporate governance. The purpose here is to identify the importance of equity funding in the overall performance of a firm and the benefits of private equity funding in the long run. The work of Kaplan is mainly used for this literature review (Kaplan & Stromberg, 2008). According to his opinion it was observed that leveraged buyouts (LBO) in the UK were significantly high before the recession period that started since 2010. Buyouts are a way by which funds can be invested in a firm. Buyouts are a type of private equity investment. It has been a matter of debate between many experts to decide whether it is buyouts that create greater value for the firm or is it equity investment in general. However research has shown that private equity only leads to short term gains where as buyouts have been seen to provide companies with

International Economic Relations Essay Example | Topics and Well Written Essays - 1000 words

International Economic Relations - Essay Example International Economic Relations The life expectancy in high human development countries is a healthy and long life. The living standards of its people are more decent and lively (Schenk). Like in Australia majority of the people have better access to better medical care and their life expectancy is high compared to the middle and the low human development countries. The table below shows the life expectancy trend from 1980 to 2013 of Australia and other high human development countries. The life expectancy in middle human development countries is fairly better based on health and life duration. The living standards of it’s people are moderate and better compared to low human development countries but slightly less than high human development countries. The table below illustrates the life expectancy of Egypt and other middle countries. Life expectancy for countries with low human aspect of development is relatively small compared to other middle and high countries. Living standards is also lower compared to other countries at higher levels. Below is a table showing the life expectancy in Kenya. Expected years for one to be in school and the considered average years of schooling, indexes are employed to determine the education index. 18 years is used as the expected years of schooling and is based on enrolment of age at all levels of learning. The expected years of schooling indicator uses a minimum of zero years and a maximum of 18 years.

Policy Is Now Made In A More Democratic Manner Essay Example for Free

Policy Is Now Made In A More Democratic Manner Essay What Extent Do You Agree With This Statement? The 1997 general election in Britain changed the way that policies were made in both of the leading political parties. The Labour Party is composed of three major institutions: The NEC (National Executive Committee) -the administrative authority of the party, the PLP (Parliamentary Labour Party) which consists of all elected Labour Party MP s and the Annual Party Conference. The Annual Party Conference is the supreme decision-making body within the Party. Ordinary members of the party are given the opportunity to publicly articulate their views and for cabinet members (or shadow cabinet members if the party is not in government) to deliver set-speeches directed towards the party or the public. The Conservative Party had a system where power rested entirely in the hands of parliamentarians with little or no organisation outside of parliament. It also consisted of three main institutions: The Parliamentary Conservative Party, the National Union Of Conservative and Unionist Associations and The Conservative Central Office. The ultimate decision making body in the Party is the leader himself. He or she may be advised however this advice does not have to be taken. Before 1997, any member of the Labour party could raise a topic to be debated. However after the 1997 election, in an attempt by Tony Blair to meet the demands of party unity and discipline, the Labour Party changed its structure to include the NPF (National Policy Forum). The job of the National Policy Forum was to set our the agenda to be discussed at the annual party conference.Members could no longer bring up issues during the conference. Instead, members could make an application to the forum for a debate on a particular topic although the ultimate decision would be made by the forum. Although members were still free to convey their views at the annual conference. The Conservatives adopted a similar system to the Labour Party. The Conservative Party also underwent structural changes after the 1997 election. In a bid to make the party more democratic, William Hague introduced the Fresh Future. This included the creation of two new bodies, the National Conservative Convention and the Conservative Policy Forum (although these act as advisory bodies only, the final decision rests with the leader). In conclusion, the Labour Party certainly makes policy in a less democratic way. From an open conference where members could freely bring up topics for debate to a forum where only a select few have the ultimate decision in deciding party policies. This reform has decreased the number of members who can participate in making policies and reduced the range of views that the policies represent. Although the Conservative Party has made an attempt to make its policy making more democratic by introducing the Fresh Future and the new Conservative Policy Forum, the leader still holds the ultimate decision when deciding on policy and although it increases the number of people who can attempt to advise the leader although the leader still has ultimate power when making decisions so it means nothing. It is therefore concluded that party policy is not now made in a more democratic manner.

Role for bioremediation Essay Example for Free

Role for bioremediation Essay Chapter 1 Which one of the following is not a role for bioremediation? Curing infectious diseases All of the following are examples of new emerging infectious diseases except Chickenpox Normal microbiota: Beneficial microbial inhabitants of the body Golden Age of Microbiology: Rapid discovery of basic microbiology principles Re-emerging diseases: Once controlled by preventative public health measures they are now on the rise Prions: Resistant to the usual sterilization procedures for pathogens Spontaneous generation: The converse of biogenesis Acellular infectious agent: Chemical composition includes RNA or DNA In the scientific name Bacillus anthracis, the term Bacillus is the genus name include the agents responsible for stomach ulcers and plague: Bacteria are prokaryotes: Bacteria impart distinctive flavors in foods such as yogurt and cheese: Bacteria are obligate intracellular parasites: Viruses have a protein coat that surrounds the genetic information: Viruses include molds and yeasts: Fungi contain the protozoa and algae: Protists derive their energy from degrading organic materials: Fungi are the most metabolically diverse group: Bacteria Which one of the following sequences exhibits increasing size? Viruses to bacteria to protozoa Which one of the following would be consistent with the idea of spontaneous generation? Sick people give rise to microorganisms in their body Chapter 3 The gram stain technique is valuable in distinguishing: different types of bacteria One of the below is wrong permit eukaryotic motility: Flagella are involved in group translocation: Chromosomes Contain components of the electron transport chain for ATP generation: Plasma Membranes may have peritrichous or polar arrangements: Flagella are linear rods contained within a nucleus: Chromosomes replication is followed by binary fission: Chromosomes are closed circular single molecues: Chromosomes are used for chemotaxis: Flagella involved with signal sequences in secretion: Plasma Membranes Nucleoid: Stores essential genetic information Glycocalyx: Prevents phagocytosis; attachment Plasmid: Contains a few genes; not essential for cell -Metachromatic granules: Site of nutrient accumulation in cell Fimbriae: Short straight hair-like fibers -Gram (-) cell wall: Rigid outer boundary A bacterial arrangement called a sarcina has which of the following morphological shapes? Spheres in packets of eight All of the following characteristics apply to the prokaryotes except they reproduce by mitosis Chapter 4 A differential medium is one that  distinguishes colonies of one type of bacterium from those of another type Which of the following conditions are most likely to affect the growth of bacteria? temperature, oxygen, and pH At what point in the bacterial growth curve are bacteria the most vulnerable to antibiotics log phase Which of the following methods of measuring population growth is a direct count standard plate count using a dilution series Faculative bacteria are those that  grow in the presence of absence of oxygen Most of the human pathogens are: mesophiles  10. 0001 out of 11 points Mesophiles: this group has most of the the pathogens as they grow at body temperature Halophile: would grow on selective media containing relatively high levels of salt Alkaphile: they can tolerate a pH above 8.5 Psychrotroph: can be found growing in the human stomach Anaerobe: they do not or cannot use oxygen Hyperthermophile: these have been found in seawater from hot water volcanic vents Microaerophile: they survive in environments where O2 concentration is relatively low but are inhibited by high O2 levels Obligate aerobe: this group requires oxygen for metabolism, just like humans Acidophile: can be found growing in the human stomach Facultative Anaerobe: they grow best in the presence of oxygen but can grow in the absence of oxygen Barophile: they are able to live at the bottom of the ocean -The interval of time between successive binary fissions of a cell or population of cells is known as the: generation time -Psychrophiles and thermophiles differ with respect to their best temperature for growth A soil sample is added to a culture medium that has been designed to promote the growth of the genus Pseudomonas while inhibiting the growth of fungi. This test uses a: selective medium Chapter 5 Low temperature is:  bacteriostatic Heavy metals generally kill microorganisms by  reacting with protein sulfhydryl groups to disrupt function Chlorhexidine is a biguanide used to  wash hands and clean wounds superficially The chemical counterpart of the autoclave uses  ethylene oxide with an inert gas HEPA filters are used to filter which one of the following? Air Ultraviolet light is valuable for reducing the microbial population in the air of a hospital room Of the following, the most efficient method for sterilization of a bacteriological transfer loop is the direct flame Triclosan destroys bacteria by  disrupting cell membranes Which one of the following elements would be classified as a halogen Chlorine Moist heat kills microorganisms by  denaturation A substance that has been pasteurized  is not considered sterile 5 out of 8 points Autoclave: Vegetative microorganisms, and endospores Direct Flame: Vegetative microorganisms, and endospores Boiling water for 10 minutes: Vegetative microorganisms, not endospores Hot air oven for 2 hours at 160 degrees Celcius: Vegetative microorganisms, and endospores Pasteurization: Pathogenic microorganisms, not endospores Gamma radiation: Vegetative microorganisms, not endospores Filtration: Pathogenic microorganisms, not endospores Ultra-high-temperature (UHT) processing: Vegetative microorganisms, not endospores When food has been salted  water diffuses out of microorganisms causing them to shrivel Chapter 6 The Krebs cycle accounts for all the following except  production of pyruvate from glucose Heat is useful in the destruction of bacteria because heat denatures enzymes by altering their tertiary structures 10.99956 out of 13 points yields pyruvate for use in the TCA cycle: Glycolysis requires cytochromes for electron transport: Oxidative phosphorylation requires electrons eventually be passed to NADPH: Photosynthesis Requires energy from light to take place: Photosynthesis ends with acceptance of electrons by oxygen atoms: Oxidative phosphorylation starts with the oxidation of NADH: TCA Cycle requires an investment of 2 ATPs: Glycolysis uses chlorophyll as the pigment in the cyanobacteria: Photosynthesis results in the formation of water: Photosynthesis is essentially the opposite of aerobic respiration: Photosynthesis begins with a glucose molecule: Glycolysis results in the net gain of 2 ATPs: Glycolysis generates two carbon dioxide molecules per turn: TCA Cycle Which one of the following does not involve a phosphorylation reaction? The hydrolysis of ATP Which of the following states is the most correct for enzyme reactions Enzymes are specific for only one reaction, generally in one direction All of the following apply to the process of anabolism except the process is exergonic You are studying an obligate anaerobe. Which one of the following pathways can you be assured is occurring? Glycolysis A bacterium that uses glucose as an energy source has been isolated from an anaerobic environment. After the growth of the bacterium, the pH of the growth medium is measured and found to be very acidic. When analyzed, the medium is found to have a high concentration of lactic acid. This bacterium is most likely metabolizing by a process known as fermentation

Quality of Working Life and Work Schedule

Quality of Working Life and Work Schedule In recent past the term Quality of Work Life QWL has appeared in research journals and the press with remarkable regularity. The increasing concern for QWL has been due to several factors: (a) increase in education level and consequently job aspirations of employees, (b) association of workers, (C) significance of human resource management, (d) widespread industrial unrest, (e) growing of knowledge in human behavior, etc. The success of any organization is highly dependent on how it attracts recruits, motivates, and retains its workforce. Todays organizations need to be more flexible so that they are equipped to develop their workforce and enjoy their commitment. Therefore, organizations are required to adopt a strategy to improve the employees quality of work life (QWL) to satisfy both the organizational objectives and employee needs. This article reviews the meaning of QWL, Models and Components of QWL, criteria of measuring QWL, issues, dimensions, principles of QWL and Various wo rk schedule alternatives. KEY WORDS Quality, Quality of Work Life, Human Relations, Flexi-time, Compressed Workweek, Telecommuting, Job Sharing. 1.1 What is Quality of Work Life? The term Quality of Working Life (QWL) has an assortment of meanings for different persons. According to J. Richard and J. Loy, QWL means, the degree to which members of a work organization are able to satisfy important personnel needs through their experience in the organization. Some regard it as industrial democracy, that is, more of employee participation in the management process. For managers and administrators, the term denotes improvement in the working conditions and respect of psychological needs. Trade unions and blue collar workers construe it as more job security, equitable profit sharing and healthy working conditions. For rest, the term takes a broad view of changing the organizational climate, structure and managerial system. QWL refers to the favorableness or un-favorableness of a total job environment of the people. QWL is the degree of which work in the organization contributes to material and psychological well being of its members. Harrison. One expert defines QWL as a process of joint decision making, collaborating and building mutual respect between management and employees. D.S. Cohan: The Quality of Work Life Movement Training,HRD, Jan.1979,p.24. During 1979, the American Society of Training and Development created a Task Force on the quality of working life, defines QWL as, QWL is a process of work organizations which enables its members at all levels to participate actively and efficiently in shaping the organizations environment, goals of enhanced effectiveness of the organization and improved quality of life at work for the employees. The basic purpose of QWL is to develop jobs and working conditions that are excellent for people as well as for the economic health of the organization. QWL provides a more humanized work environment. It attempts to serve the higher order needs of workers as well as their more basic needs. It seeks to employ the higher skills of workers and to provide an environment that encourages improving their skills. Q Quest for excellence U Understanding A Action L Leadership I Involvement of the people T Team spirit Y Yardstick to measure progress Quality of Work life is concerned with the following types of questions: J.R. Hackman and J.Ll Suttle: Improving Life at Work, Goodyear Pub.Co.Inc., California, 1977. How to develop careers that allow employees to realize their full capabilities and interests? How to design jobs to provide meaningful, interesting and challenging work experience? How to utilize group dynamics and participative management to improve the quality of life at the workplace? What supervisory strategies help to improve the quality of work life? How can the desired organizational changes be carried out? Quality of working life has been differentiated from the broader concept of quality of life. To some degree, this may be overly simplistic, as Elizur and Shye, (1990) concluded that quality of work performance is affected by quality of life as well as quality of working life. However, it will be argued here that the specific attention to work-related aspects of quality of life is valid. Whilst quality of life has been more widely studied, quality of working life remains relatively unexplored and unexplained. A review of the literature reveals relatively little on quality of working life. Where quality of working life has been explored, writers differ in their views on its core constituents. It is argued that the whole is greater than the sum of the parts as regards quality of working Life, and, therefore, the failure to attend to the bigger picture may lead to the failure of interventions which tackle only one aspect. A clearer understanding of the inter-relationship of the various facets of quality of working life offers the opportunity for improved analysis of cause and effect in the workplace. This consideration of quality of working Life as the greater context for various factors in the workplace, such as job satisfaction and stress, may offer opportunity for more cost-effective interventions in the workplace. The effective targeting of stress reduction, for example, may otherwise prove a hopeless task for employers pressured to take action to meet governmental requirements. Wikipedia 1.2 Models and components of quality of working life Various authors and researchers have suggested models of quality of working life which are as follows: Hackman and Oldham (1976) in their research The Job Diagnostic Survey. New Haven: Yale University drew attention to what they described as psychological growth needs as relevant to the consideration of Quality of working life. Several such needs were identified: Skill variety, Task Identity, Task significance, Autonomy and Feedback. They suggested that such needs have to be addressed if employees are to experience high quality of working life. In contrast to such theory based models, Taylor (1979) in The quality of working life in Western and Eastern Europe. ABP more pragmatically identified the essential components of quality of working life as basic extrinsic job factors of wages, hours and working conditions, and the intrinsic job notions of the nature of the work itself. He suggested that a number of other aspects could be added, including: individual power, employee participation in the management, fairness and equity, social support, use of ones present skills, self development, a meaningful future at work, social relevance of the work or product, effect on extra work activities. Taylor suggested that relevant quality of working life concepts may vary according to organisation and employee group. Warr, P, Cook, J and Wall, T (1979) Scales for the measurement of some work attitudes and aspects of psychological well being. Journal of Occupational Psychology. 52, 129-148., in an investigation of quality of working life, considered a range of apparently relevant factors, including: work involvement, intrinsic job motivation, higher order need strength, perceived intrinsic job characteristics, job satisfaction, life satisfaction, happiness, and self-rated anxiety. They discussed a range of correlations derived from their work, such as those between work involvement and job satisfaction, intrinsic job motivation and job satisfaction, and perceived intrinsic job characteristics and job satisfaction. In particular, Warr et al. found evidence for a moderate association between total job satisfaction and total life satisfaction and happiness, with a less strong, but significant association with self-rated anxiety. Thus, whilst some authors have emphasized the workplace aspects in quality of working life, others have identified the relevance of personality factors, psychological well being, and broader concepts of happiness and life satisfaction. Factors more obviously and directly affecting work has, however, served as the main focus of attention, as researchers have tried to tease out the important influences on quality of working life in the workplace. Mirvis and Lawler (1984) suggested that quality of working life was associated with satisfaction with wages, hours and working conditions, describing the basic elements of a good quality of work life as: safe work environment, equitable wages, equal employment opportunities and opportunities for advancement. Baba and Jamal (1991) listed what they described as typical indicators of quality of working life, including: job satisfaction, job involvement, work role ambiguity, work role conflict, work role overload, job stress, organisational commitment and turn-over intentions. Baba and Jamal also explored routinisation of job content, suggesting that this facet should be investigated as part of the concept of quality of working life. Some have argued that quality of working life might vary between groups of workers. For example, Ellis and Pompli (2002) identified a number of factors contributing to job dissatisfaction and quality of working life in nurses, including: poor working environments, resident aggression, workload, innability to deliver quality of care preferred, balance of work and family, shiftwork, lack of involvement in decision making, professional isolation, lack of recognition, poor relationships with supervisor/peers, role conflict, lack of opportunity to learn new skills. Sirgy et al. (2001) suggested that the key factors in quality of working life are: need satisfaction based on job requirements, need satisfaction based on work environment, need satisfaction based on supervisory behaviour, need satisfaction based on ancillary programmes, organizational commitment. They defined quality of working life as satisfaction of these key needs through resources, activities, and outcomes stemming from participation in the workplace. Needs as defined by the psychologist, Abraham Maslow, were seen as relevant in underpinning this model, covering health safety, economic and family, social, esteem, actualization, knowledge and aesthetics, although the relevance of non-work aspects is play down as attention is focused on quality of work life rather than the broader concept of quality of life. These attempts at defining quality of working life have included theoretical approaches, lists of identified factors, correlation analyses, with opinions varying as to whether such definitions and explanations can be both global, or need to be specific to each work setting. Bearfield,(2003) used 16 questions to examine quality of working life, and distinguished between causes of dissatisfaction in professionals, intermediate clerical, sales and service workers, indicating that different concerns might have to be addressed for different groups. The distinction made between job satisfaction and dissatisfaction in quality of working life reflects the influence of job satisfaction theories. Herzberg at al., (1959) used Hygiene factors and Motivator factors to distinguish between the separate causes of job satisfaction and job dissatisfaction. It has been suggested that Motivator factors are intrinsic to the job, that is; job content, the work itself, responsibility and advancement. The Hygiene factors or dissatisfaction-avoidance factors include aspects of the job environment such as interpersonal relationships, salary, working conditions and security. Of these latter, the most common cause of job dissatisfaction can be company policy and administration, whilst achievement can be the greatest source of extreme satisfaction. An individuals experience of satisfaction or dissatisfaction can be substantially rooted in their perception, rather than simply reflecting their real world. Further, an individuals perception can be affected by relative comparison am I paid as much as that person and comparisons of internalized ideals, aspirations, and expectations, for example, with the individuals current state (Lawler and Porter, 1966). In summary, where it has been considered, authors differ in their views on the core constituents of Quality of Working Life (e.g. Sirgy, Efraty, Siegel Lee, 2001 and Warr, Cook Wall, 1979). It has generally been agreed however that Quality of Working Life is conceptually similar to well-being of employees but differs from job satisfaction which solely represents the workplace domain (Lawler, 1982) Quality of Working Life is not a unitary concept, but has been seen as incorporating a hierarchy of perspectives that not only include work-based factors such as job satisfaction, satisfaction with pay and relationships with work colleagues, but also factors that broadly reflect life satisfaction and general feelings of well-being (Danna Griffin, 1999). More recently, work-related stress and the relationship between work and non-work life domains (Loscocco Roschelle, 1991) have also been identified as factors that should conceptually be included in Quality of Working Life. 1.3 Criteria for measuring QWL Richard E. Walton explains QWL in terms of eight broad conditions of employment that constitute desirable QWL. The proposed the same criteria for measuring QWL. These criteria/ conditions include: Adequate and fair compensation Safe and health working conditions Opportunity to use and develop human capacities Contrary to the traditional assumptions, QWL is improvedà ¢Ã¢â€š ¬Ã‚ ¦ to the extent that the worker can exercise more control over his or her work, and the degree to which the job embraces an entire meaningful task but not a part of it. Further, QWL provides for opportunities like autonomy in work and participation in planning in order to use human capabilities. Opportunity for Career growth Opportunities for promotion are limited in case of all categories of Employees either gibe to educational barriers or limited openings at higher Level. QWL provides opportunities for continue growth and security by Expanding ones capabilities, knowledge and Qualification. Social integration in the workforce This can be established by creating freedom from prejudice, Supporting primary work groups, a sense of community inter-personnel Openness, egalitarianism and upward mobility. Constitutionalism in work Organization QWL provides constitutional protection to the employees only to the Level of desirability on such matters as privacy, free speech, equity and due Process. Work and QWL QWL provide for balanced relationship among work, non-work, and Family aspects of life. In other words, family life and social life should be Strain by working hours including over time work, work during inconvenient Hours, business travel, transfers, vacations etcà ¢Ã¢â€š ¬Ã‚ ¦.. Social relevance of work QWL is concerned about the establishment of social relevance to work in a socially beneficial manner. The workers self-esteem would be high if this work is useful to the society and vice versa is also true. It is worth nothing that often the condition that contribute to motivation like equitable salaries, financial incentives, effective employee selection etcà ¢Ã¢â€š ¬Ã‚ ¦.will also contribute indirectly to QWL. Some of these activities like job enrichment might contribute indirectly to QWL by tapping the workers high-order need, and motivating them. Still other activities may contribute directly to QWL providing for a safer work place, less discrimination on the job, and so forth. 1.4 Specific issues in QWL Trade unions claim that they are responsible for the improvements in various facilities to the workers where as management takes credit fro improved salaries, benefits and facilities. However, HR manger has Specific issues in providing them so as to maintain a higher order QWL. Klott, Mundick and Schusterd suggested 11 major QWL issues, they are as follows: Pay and stability of employment Good pay still dominates most of the other factors in employee Satisfaction. Various alternative means for providing wages should be developed in view of increase in cost of living index, increase in levels and rates of income tax and profession tax . Enhancing the facilities for human resource development can provide stability to a greater extent. Occupational stress Stress is a condition of strain on ones emotions, thought process and physical condition. It is determined by the nature or work, working conditions, working hours, pause in the work schedule, workers abilities and nature and match with the job requirements. Stress is caused due to irritability, hyper excitation or depression, unstable behavior, fatigue stuttering, trembling, psychosomatic pains, heavy smoking and drug abuse. Stress adversely affects employees productivity. The HR manager, in order to minimize the stress, has to identify, prevent, and tackle the problem. He may arrange for the treatment of the problem with the health unit of the company. Organizational health programs Effective implementation of health programs result in reduction in absenteeism, hospitalization, disability, excessive job turnover and premature death. They should also cover relaxation, physical exercise, diet control etc.., Alternative work schedules Alternative work schedules including work at home, flexible working hours, staggered hours, reduced work week, part time employment that may be introduced for the convenience and comfort of the workers. Participative management control Workers feel that they have control and over their work, use their Skills and make a real contribution to the job if they are allowed to Participate in creative and decision making process. Recognition Recognizing employee as a human being rather than as a laborer Increases the QWL. Participative management award and reward System, congratulating the employees for their achievement, job Enrichment, offering prestigious to the jobs, providing well Furnished and decent work place offering membership in clubs or Associations, providing vehicles or some of the means to recognize the Employees. Congenial superior sub-ordinate relationships Harmonious supervisor workers relations give the worker a sense of Social association, a sense of belongingness; we should not ignore the Impact of social relations at the work place the productivity resulting from this. Grievance procedure Proper grievance procedure that is quick and justified gives employees an opportunity to vent their feelings and represent their case. Adequacy of resources Resources should match with the stated objectives, otherwise, Employees will not able to attain them resulting in employee dissatisfaction and lower QWL. Senior merit in promotions Companies either take seniority or merit as basis for promoting the employees, each of these methods have their relative disadvantages and hence it is advisable to take both of them together in promotion policy there by resulting in higher QWL. Employment on permanent basis Job security adds a lot not to QWL, for employees working on Temporary basis or on probation are constantly worried about this. Employing them on permanent basis reduces their sense of insecurity and enhances the QWL. 1.5 Dimensions of QWL According to Richard Walton, the main aspects of QWL are as follows: 1.6 Principles of QWL N.Q. Herrick and M. Maccoby: Humanizing Work: A Priority Goal of the 1970s in L.E. Davis and A.B Cherns: The QWL, Free Press, New York, 1975, has stated 4 basic principles to improve the QWL: 1. The Principle of Security Quality of work life cannot be improved until employees are relieved of the anxiety, fear and loss of future employment. The working condition must be safe and economic want should be eliminated. Job security and safety against occupational hazards is an essential precondition of humanization of work. 2. The Principle of Equity There should be direct and positive relation between effort and reward. All types of discrimination between people doing similar work and with same level of performance must be eliminated. 3. The Principle of Individualism Employees differ in terms of their attitudes, skill, potential, etc. Therefore, every individual should be provided the opportunity for development of his personality and potential. 4. Principle of Democracy This means greater authority and responsibility to employees. Stop Cribbing! Our Work Cultures the Best It might surprise many. But Indian Inc has emerged top in a recent survey on high performance work culture in Asia Pacific Region. Indian Companies which accounted for over one-third of the respondents consistently outperformed their counterparts from Singapore, South Korea, China and Australia on Parameters like Strategic goals, leaders as role models, employee communication, talent attraction and attention, effective processes, etc. Source: The Economic Times, June, 2003 1.7 How to Improve Quality of Working Life Fair and Equitable remuneration. Reasonable stability of employment. Employee Health and Safety Programmes. Alternative Work Schedules. Participative Management. Recognition of employees as human beings. Grievance Procedure and effective leadership. Management of Employee Stress. Job Redesign and Enrichment. (Gupta C.B Human Resource Management pub: Sultan Chand Sons, edition 2009.) 2.1 Work Schedules One of the most important techniques of improving the Quality of Work Life is to improve the Work Schedule. Various alternative Work Schedules are: Compressed Workweek Some organizations have introduced short work week, that is, instead of coming 6 or 5 days a week, the employees only have to work for 4 days. But the no. of working hour per day is increased say, 10 hours per day which makes to 40 hours per week. Advantages More leisure time Decreased commuting time Decreased request for time for personal matters Disadvantages Decreased employee productivity due to longer day Underutilization of equipment Increased fatigue Flexitime Flexitime is a system whereby employees are required to work a specific no of hours a week but are free to vary the hours of work within certain limits. Each day consists of a common ore, usually of 4 hours, excluding Lunch hour. For example, the core may be 10 am to 3 pm with the office actual opening at 7 am and closing at 6 pm. All employees should be at their jobs during the common core period but they are free to fashion their personal schedules they prefer. Flexible Hour Common Core Lunch Common Core Flexible Hour 7 p.m 3 p.m 10 a.m 7 a.m Source: D.A. Ralston and M.F. Flanagan, the effect of Flexitime on Absenteeism and Turnover for Male and Female Employees, Journal of Vocational Behaviour, April 1985,pp 206-17. Advantages Higher morale Lower absenteeism Longer Length of Service Disadvantages It cannot be implemented at all when the work requires al employees to be present at the same time. It may produce problem to the manger in directing subordinates outside the core time period. Cause confusion where there is shift or interdependent work. Telecommuting Working from home with the help of internet technology is one of the ways of being a part of an organization. Instead of visiting the office daily, the employee is given the option to work from home for some specific duration. It is mainly suitable for research based works, data entry, etc. Advantages Saves time and effort Cost effective No commuting problem Job Sharing It may also be stated as shift working, wherein, 2 persons share same job, say one works in the morning and the other in the afternoon or at night. (Source: Chhabra .T.N.Human Resource Management) 3.1 Conclusion Quality of work life covers various aspects under the general umbrella of supportive organizational behavior. QWL has gained deserved prominence in the Organizational Behavior as an indicator of the overall of human experience in the work place. It expresses a special way of thinking about people, their work and the organizational in which careers are fulfilled.

Luis Valdezs Los Venditos :: Mexico Mexican Essays

Luis Valdez's Los Venditos "Los Venditos," which means "the sold out ones," is a play that was directed by Luis Valdez and produced by the Farm Workers Theatre of Atzlan. They have based their theatre society on the old drama clubs that were prevalent in the striker’s communities of the sixties and seventies. In these communities, actors and actresses would play roles that would make fun of certain groups or individuals that they were rebelling against. For example, if the produce pickers were striking against a grower, then the play would bring out every stereotype that person believed in or every bad quality that that person had and would embellish it. They would make their target out to be stupid and ignorant. "Los Venditos" accomplishes this task very well because it shows every stereotype that Anglos have against Mexican Americans, and puts it in a way that will make almost any Anglo be ashamed for having believed such falsities. Everything that was put into the play was put there for a reason, whe ther it is an actual incident or a common stereotype. The narrator before the play explains what the Theatre Society of Aztlan is all about. The narrator is costumed as the Aztec sun god in an Aztec high-rise temple. The area around the sun god was the ancient Aztec calendar. It shows that the Aztlans have a good knowledge about their past. They are proud that they are from the area that the Aztecs originated from. The play starts off with a man, named Honest Sancho, that recently aquired a shop that sold used Mexican models. One might notice, however, that his shop is located in an area that has trash all around it. Many Anglos believe that even if a Mexican were to own his own establishment, it would have to be in their own neighborhood, which is most likely a slum, because they might bring their property value down with their presence. It was, and still is in some places, frowned upon when Mexican Americans try to move their business out of their usual surroundings. A woman, named Ms. Jimenez, who worked for the governor’s office, walked into the store because she said that she needed a Mexican for her office. This was obviously only for appearance because that person would have to do everything he/she was told without question. That person would be used for the good of the office where he would be a puppet for the Anglos.

Comparing and Contrasting High School Teachers and College Professors E

Most people see teachers and professors in the same light. They perform similar tasks. They teach. However, they are separated by a fine line of distinction. High school teachers help a student build a foundation of knowledge, and train the student to focus on learning. College professors help to shape and define a student’s foundation of knowledge, and challenge the student to cultivate the mind. High school teachers and college professors have similar goals and guidelines, but they take a differing approach to achieving the end result. The way the class is conducted, academic expectations, and view of student responsibility are a few of the contrasts between high school teachers and college professors. A high school class and a college class are conducted in different ways. In high school, teachers exercise control over the flow of information, while college professors encourage the student to seek out pertinent information. Throughout the year, a high school teacher will remind the student of upcoming due dates and assignment requirements. If a student misses a test or homework assignment, the teacher will provide missing notes or study guides so that the student is kept up to date with the rest of the class. For example; when I was in high school, I missed a week of school to go on vacation with my family. My mother spoke with my teacher before we left and he agreed to let me turn in my homework when I returned to class. Furthermore, my teacher allowed me to make up the single quiz that I missed during my absence. Neither the late homework, nor the missed quiz reflected in my grade. A college professor would have made me choose between a good grade and a vacation with my family. In contrast, the college professor... ...udent to monitor their own progress and find solutions to problems as they arise. A college professor will not listen to excuses, nor will the consequences of failure be withheld. For example; I failed a math final by a mere six points, but the rules dictate that a c minus is not passing. It was my responsibility to realize that I needed help with math before I took that final. I had to face the consequences and take the course again. A high school teacher provides a foundation of knowledge in preparation for the higher expectations of college. The college professor works to encourage independent learning, critical thinking, and self reliance. High school teachers and college professors may have differing points of view, but both affect the world as a whole. Henry Adams once said â€Å"A teacher affects eternity; he can never tell where his influence stops.’

Music Diaries :: essays research papers

The Beatles   Ã‚  Ã‚  Ã‚  Ã‚  I enjoyed the music of The Beatles. I felt that their songs were fun and uplifting. They had enjoyable beats and were easy to dance and listen to. Listening to their music didn?t put me to sleep. That is a good thing. They didn?t always have to have a meaning behind their music. Some of the songs that they wrote were just a result of them screwing around.   Ã‚  Ã‚  Ã‚  Ã‚  The one thing that I did notice was that I could understand every word they were singing in their songs. That is another reason that I enjoyed their music so much. There have been many groups in the past, and there are many groups today that don?t know how to make music. All they can do is make racket and scream into a microphone.   Ã‚  Ã‚  Ã‚  Ã‚  There were a couple of Beatles songs that did have a very serious meaning and others that were just about drugs and good times. Unless you were sitting down and really analyzing their music you were not able to figure out that they were singing about drugs. After they met Dylan there music did make a drastic change, but they still had the respect of their audiences and still do today. They have definitely made a difference in the music industry. May 21, 1998 period 1 Queen   Ã‚  Ã‚  Ã‚  Ã‚  Queen is a very fun group to listen to. Their upbeat crazy music keeps people listening. They became more and more popular with every new album they released. Queen?s songs often had several hidden meanings. We think that they were just having fun when they wrote certain songs, but in reality they were expressing themselves. A lot of the meanings went unknown for a very long time and some are still making people wonder.   Ã‚  Ã‚  Ã‚  Ã‚  They also had a very talented band. This made it easier to make the background music in their songs interesting. The guitar solos are excellent, the drummer is great, and the vocals are very enjoyable. There are many that feel that the fact that the lead was a bisexual changed the quality of their music. I don?t believe that. Queen was Queen, no matter what, they were good.   Ã‚  Ã‚  Ã‚  Ã‚  There is a reason that they had nineteen albums, eight gold and six platinum, they played quality music. I am glad there music is still appreciated around the world today. May 21, 1998 period 1 The Sex Pistols   Ã‚  Ã‚  Ã‚  Ã‚  This is a group I wouldn?t mind never hearing again.

Brand analysis of Jo Malone Essay

1. Background Jo Malone is an international brand which was established in United Kingdom by Jo Malone in 1994, then it was acquired by Està ©e Lauder in 1999(Jo Malone 2014). This brand has a series of products, such as scents, body care products and home supplies (ibid). Its products are extracted from natural materials with pure flavor; so it is always pursued by many stars and upper class (Jo Malone 2013). Jo Malone allows consumers to tailor their own scent by combining different fragrances and to personalize their home by using home candles, elegant diffusers and room sprays (ibid). Therefore, the feature of Jo Malone is natural, high-quality and distinctive. As regards the market environment, there is a bright market prospect for Jo Malone, because the overall economic and fragrance market developed very well in UK (Monaghan & Kafkaesque, 2014). In addition, the culture force cannot be ignored, because the understated style of British can be reflected  well from the brand spirit—charming but personalized (Jo Malone 2013). 2. SWOT Anaylsis 2.1 Strength According to the background of Jo Malone, the strengths of this brand are relatively obvious. First of all, its brand position is precise which is high-end and distinctive. This can be reflected in its brand image. Its stores and packages are both well-designed to express the characteristics. Second, its products are personalized and high quality. All ingredients of the products are extracted from natural materials. Furthermore, an outstanding feature of Jo Malone, fragrance combination as mentioned before, makes this brand differ from other brands (Unger 1974). Final, this brand belongs to Estee Lauder, which can provide solid support for Jo Malone in many aspects. 2.2 Weakness There are three points in total. First, the brand recognition is low, especially compared with other fragrance brands, such as Chanel, Givenchy and Dior. Nevertheless, this situation may due to the short history of this young brand. Second, the promotion of this brand is ineffective. Spokesperson and advertising on mass media are absent. According to the Beauty Digital IQ Score (2013), the brand ranking of Jo Malone is 31, which means the influence of this brand is not sufficient. Third, the distribution channel is limited. Instead of selling products mixed with other brands in fragrance stores or online, Jo Malone sells its products in its own stores and website only, this may lead to limited coverage of market. Nonetheless, this can be its strength because it might be their special brand strategy that is aimed to highlight unique brand position (Brownlie et al 1999). 2.3 Opportunities Nowadays, people presume fashion products made by natural ingredients, which are healthy to human. Besides, customization has become popular in this market. As a result, Jo Malone corresponds with these current trends. Next, men perfume is a high potential and less competitive market. Owing to be important in the social interaction between humans, male consumers care more about their personal image than before (Lindqvist 2012) However, Jo Malone  does not have a series of products for men, which can also regarded as a weakness of this brand. Finally, global branding has become a trend and an important market strategy. (Tybout and Calkins, 2005, cited in Wong) With its unique style, Jo Malone extends its overseas market, especially in Asia recently. It is believe that there will be a wider chance for Jo Malone in the future. 2.4 Threats Due to low brand recognition and competitive pressure in this market, Jo Malone occupies low market share even though perfume is its major product. More and more luxury brands have launched perfume, such as Chanel and Dior. According to Rachel Felder (2014), those luxury brands attract consumers by their fame. Consumers, who cannot afford a Chanel bag, can purchase Chanel perfume to satisfy their vanity. Moreover, Jo Malone is a brand with particular features, in other words, there might be some copy-cats appear to confuse consumers and damage Jo Malone’s brand image. 3. Recommendations Based on the SWOT analysis above, there are three recommendations could be proposed. Firstly, recommending Jo Malone to promote itself in the public media. Due to Jo Malone’s low brand recognition and ineffective promotion strategy, it is necessary for Jo Malone to increase investment of promotion, to advertise itself on TV and premium beauty magazines, and to invite a few stars who are well known and have similar characteristics with Jo Malone to be spokespersons. Moreover, allowing perfume stores and online stores to sell Jo Malone products is also an option to enhance brand recognition and expend distribution channels. Second recommendation is to collaborate with other brands. In order to increase sales and expand not only premium market, but also mass market without undermining brand value, there are two options to target different consumers. One is to collaborate with Superdry, which is a young and fashionable brand with great reputation. Consumers are able to smell the partner perfume in Superdry’s shop and make purchase if they are interested in. Another is to collaborate with five-star hotels. There are many kinds of bath products of Jo Malone, and these products are priced very high due to  nature and health materials. However, five-star hotels are for customers who pursue the quality of life, besides, the daily bath products consumption of hotels is huge. Therefore, providing the bath products to these hotels is able to increase the sales effectively. Finally, male customers are hardly to find a specific product for themselves due to Jo Malone products are classified by ingredients and smells only. According to the SWOT analysis of men’s market, launching a specialized series of product for men is a feasible recommendation. 4. Conclusion In conclusion, this report analyzed the market environment of Jo Malone, and three recommendations were proposed for this brand based on the SWOT analysis. There is a great potential market for Jo Malone to expand. Furthermore, utilizing effective marketing strategies would help to promote the brand better, occupy more market share and strengthen its brand recognition. 5. References Brownlie, D., Saren, M., Wensley, R and Whittington, R. (1999) Rethinking Marketing: Towards Critical Marketing Accountings. 2nd ed. London: SAGE Publications. Capozzi, C. (2014) Perfume Market Analysis. [online].eHow. Available from: http://www.ehow.co.uk/info_7743468_perfume-market-analysis.html [Accessed 9 October 2014] Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering Overseas Markets: A Case Study of a Danish Butter Launching in Hong Kong with Success. Industrial Engineering and Management, KTH Craik, J. (1993) The face of fashion: Cultural studies in fashion. London: Routledge. Jo Malone (2014) Home. [online]. London. Jo Malone. Available from: http://www.jomalone.co.uk/world-of-jo-malone [Accessed 5 October 2014] Jo Malone- Jo Malone London(2013) Home. [online]. London. Jo Malone. Available from: http://www.jomalone.jobs/jomalne [Accessed 9 October 2014] Kafkaesque (2014) Perfume News: 2013 Fragrance Sales Figures, Revenue & Fragrance Markets [online] Available from: http://www.kafkaesqueblog.com/2013/08/24/perfume-news- 2013-fragrance-sales-figures-revenue-fragrance-markets/[Accessed 9 October 2014] Lindqvist, A. (2012) Preference and Gender Associations of Perfumes Applied on Human Skin. Journal of Sensory Studies, 27(6), 490–497. L2 ThinkTank (2013) Beauty Digital IQ Score [Online] Available from: http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=181&year=715 [Accessed 8 October 2014] Monaghan, A. (2014) UK economy grew 1.9% in 2013 – the fastest growth since 2007. [online]. The Guardian. Available from: http://www.theguardian.com/business/2014/jan/28/uk-economy-2013-fastest-growth-fourth-quarter-gdp [Accessed 9 October 2014] Unger, L. (1974) Market Segmentation: A useful tool in the marketing of fragrance (perfume) compounds. Industries Marketing Management, 3(3) 267-273.

Loyalty

LOYALTY In the hearten as the audience we witness verity in two different ways. It give the gate be referred as trueness and disall(a)egiance, just I want to emphasize on consignment in the c one timepts of one which the trueheartedty that audience seeks in a quality as a true hu human raceity and the other one is which the liegety that the flake shows to themselves. In the evasive action we see the loyalty of Macbeth to himself where he murders King Duncan in beau monde to take the crown. This proves his loyalty to his own ambitions and desires. besides murder of Banquo is another grammatical case where it is seen that Macbeth murders a loyal friend in tramp to protect his crown. Thou shalt get kings, kibibytegh thou be none (Shakespeare 103)This soothsaying from the witches trigger his protection system for forthcoming events when he becomes the king and he fears that all the prophecies will come true. As a result he murders Banquo. Concept of loyalty is referred many times in the play. At the beginning the audience witnesses the disloyalty of the Thane of Cawdor and his punishment . This example shows the different understanding of loyalty once more. Thane o Cawdor was a loyal man to Norway, yet because of his position in Scotland he is accepted as disloyal.In the play the approximately loyal character is referred as Macduff. fealty of Macduff is questioned by Malcom. It is myself I mean-in whom I issue all the particulars of vice so grafted, that when they shall be opened, black Macbeth will seem as pure as snow (Shakespeare 184)In his name and address Malcom refers himself as a king worsened than Macbeth. He tries to resolve Macduffs subscribe to in coming to England. Malcom reviles himself to see the reception of Macduff in order to learn close to his intentions. Meaning if he is a loyal man to his dry land or not. These evils thou repeatst upon thyself hath banished me from Scotland. O my breast, thy hope ends here. (Shakespea re 187)After this row Malcom and also the audience trusts his loyalty because he talks almost his beloved country and his lost hopes when he learns the truth about Malcom. This concept of loyalty is what explained as the prospect of the audience from a true man. As a result in the play loyalty is a trait abandoned to a character when they are loyal to the audiences expectations and also to themselves. Shakespeare, William, Macbeth. peeled York Oxford University Press, 1990.